The majority of people have difficulty integrating their website’s e-commerce section with their Content Management System (CMS) platform. Previously, CMS and e-commerce were two separate systems, especially when an Academic Management System (AMS) or (Enterprise and Resource Planning) ERP drove e-commerce. Most businesses can benefit from CMS solutions that provide some level of e-commerce capability. They excel at either one or the other.This often leaves gaps concerning user experience, site maintenance, and overall e-commerce conversations. With Rate Of Interest as a primary consideration, several CMS companies are looking to fill these gaps by creating an authentic Omni-channel digital experience. One of these companies is EPiServer, which in my opinion, has created one of the first successful, fully integrated CMS and E-e-commerce platforms. Let’s have a look at three ways for a platform like EPiServer that can revolutionize your site.This frequently results in gaps in terms of user experience, site maintenance, and general discussions based on e-commerce. Several CMS businesses aim to solve these gaps by developing a real Omni-channel digital experience, with ROI as the main factor. As per us, the EPiServer is one of these successful, completely integrated CMS and E-commerce platforms. Let’s look at the three ways and a platform like an EPiServer might transform your website:
Because platforms rarely combine content and e-commerce, these two aspects of a site sometimes clash with users being redirected to a separate “store” site to make purchases. This can lead to a disjointed user experience, so it’s best to avoid it by smoothly combining content and e-commerce on the same site. This will provide a more user-friendly experience and allow you to control better how your visitors traverse your site. Remember, getting visitors to your website is only half the battle; assuring they can find what they are looking for and successfully convert is just as important.