Benefits of an integrated E-commerce/CMS Platform
Let's understand how an integrated E-commerce and content management system can help create an Omni-channel experience for your customers.
The majority of people have difficulty integrating their website’s e-commerce section with their Content Management System (CMS) platform. Previously, CMS and e-commerce were two separate systems, especially when an Academic Management System (AMS) or (Enterprise and Resource Planning) ERP drove e-commerce. Most businesses can benefit from CMS solutions that provide some level of e-commerce capability. They excel at either one or the other.
This often leaves gaps concerning user experience, site maintenance, and overall e-commerce conversations. With Rate Of Interest as a primary consideration, several CMS companies are looking to fill these gaps by creating an authentic Omni-channel digital experience. One of these companies is EPiServer, which in my opinion, has created one of the first successful, fully integrated CMS and E-commerce platforms. Let’s have a look at three ways for a platform like EPiServer that can revolutionize your site.
1. Provide a seamless user experience across the entire site
2. Target content towards users based on e-commerce decisions
You may exploit the way visitors interact with your content and products to promote conversions and sales by combining content and e-commerce on the same site. For example, readers who read blogs about particular products may be linked to pages where they can purchase those products, or information connected to those products may be offered to users who explore those product pages.
Let’s say you run a website that sells camera equipment. If a user is searching at lenses for intermediate photographers, you can direct them to blog links based on intermediate gear rather than gear intended for beginners. You can also present a unique discount for that sort of camera if a consumer searches your site for information about cameras at a certain price level. This type of better and faster marketing will generate more sales, and it will be possible with a platform that blends content and e-commerce.
3. Integrate mobile users into the user experience
The growing number of mobile users complicates delivering a consistent user experience across content and e-commerce. Because websites that use multiple systems to handle these digital channels frequently fail to consider the mobile experience, e-commerce conversions in the mobile channel are commonly overlooked and thus lost. However, you can give users a smooth experience no matter what device or screen size they’re using by combining content and e-commerce into a single mobile-optimized site. This method will not only make website maintenance and workflow tasks easier but will also increase conversions.
As the transactions for e-commerce are increasing every year, it has been important than ever to have a fully integrated CMS and e-commerce platform that will allow for a more robust and seamless user experience for today’s connected customers.